Making Sense of Crypto

How Developer Marketing Works on the Blockchain

December 14, 2022 Mark Lurie
How Developer Marketing Works on the Blockchain
Making Sense of Crypto
More Info
Making Sense of Crypto
How Developer Marketing Works on the Blockchain
Dec 14, 2022
Mark Lurie

In this episode, we’re joined by Chainlink Labs’ Chief Ecosystem Growth Officer, Adelyn Zhou. Adelyn helps demystify developer marketing and advises on how projects can grow their ecosystems and attract developers, and other parts of the Web3 stack, to their communities. Along the way, we discuss what defines an ecosystem, the best metrics for judging an ecosystem's health, and projects with particularly impressive developer ecosystems + why. 

Show Notes

In this episode, we’re joined by Chainlink Labs’ Chief Ecosystem Growth Officer, Adelyn Zhou. Adelyn helps demystify developer marketing and advises on how projects can grow their ecosystems and attract developers, and other parts of the Web3 stack, to their communities. Along the way, we discuss what defines an ecosystem, the best metrics for judging an ecosystem's health, and projects with particularly impressive developer ecosystems + why.