Making Sense of Crypto
Making Sense of Crypto invites bright minds in the crypto and de-fi space to break down topics like pseudonymity, liquidity pools, regulation and more. Host Mark Lurie peels back the layers of major issues in the crypto universe to understand how it affects you and your portfolio.
Making Sense of Crypto
How Developer Marketing Works on the Blockchain
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In this episode, we’re joined by Chainlink Labs’ Chief Ecosystem Growth Officer, Adelyn Zhou. Adelyn helps demystify developer marketing and advises on how projects can grow their ecosystems and attract developers, and other parts of the Web3 stack, to their communities. Along the way, we discuss what defines an ecosystem, the best metrics for judging an ecosystem's health, and projects with particularly impressive developer ecosystems + why.